Content Marketing

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

Originally published on PureB2B.com on May 18, 2016 By Johanna Rivard In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still …

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How to Use Content That Isn’t Yours

Originally published on CONTENTMARKETINGINSTITUTE.com on January 26, 2016 By Matt Cooper Content Creation/Visual Content Design The Oatmeal’s creator Matthew Inman posted a comic comparing having a baby to having a cat. For those who eschewed procreation in favor of raising felines, the comic is a (hilarious) validation. It also rings true for parents who have …

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