Getting started with content marketing: 3 different frameworks for SMBs to set the right expectations
Originally published on blog.scoop.it on December 21, 2017 By Guillaume Decugis So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. […]