Google Analytics 360 Suite

Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Originally posted on GoogleAnalyticsSolution.com on April 28, 2016 By  David Barney Your marketing strategy isn’t single channel so why should your measurement practices be? Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing …

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Spotlight on Analytics 360, part of the Google Analytics 360 Suite

Originally posted on GoogleAnalyticsSolutions.com on March 30, 2016 By Jocelyn Whittenburg The Google Analytics 360 Suite has launched, and we hope you’re are as excited as we are about everything it offers. Today we’d like to dive a little deeper into what the Analytics 360 Suite means for the Analytics 360 product specifically. For those …

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