Influencers

How YouTube Influencers are Rewriting the Marketing Rulebook

Originally Published on huffpost.com on October 2, 2017 By Sanjay Nazerali Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators. With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already an established channel for …

How YouTube Influencers are Rewriting the Marketing Rulebook Read More »

Influencers Aren’t Born, They’re Built — Here’s How

Originally Published on Firstround.com Early on, Angie Chang discovered that asking questions was actually the best way to influence others. One of her most important questions was posed to college classmate and now AppSumo CEO Noah Kagan. Kagan was running entrepreneurship conferences and events in Palo Alto at the time and had contracted Chang to …

Influencers Aren’t Born, They’re Built — Here’s How Read More »