keyword

How to Write an Effective Meta Description (Yes, They Still Matter)

Originally Published on blog.Hubspot.com on February 12, 2014 updated July 28, 2017 By Ramesh Ranjan I can’t tell you the number of search results for companies I’ve come across that lack the one thing that might bring me to their websites: an effective meta description. The meta description is one of your last hopes on …

How to Write an Effective Meta Description (Yes, They Still Matter) Read More »

Latent Semantic Indexing (LSI): What is it, and Why Should I Care?

Originally Published on Audience Bloom on February 15 2015,  by Jayson DeMers LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each …

Latent Semantic Indexing (LSI): What is it, and Why Should I Care? Read More »