Should Business Strategy And Marketing Strategy Sleep In Separate Beds?

Orginally published on Forbes.com on February 17, 2016 By Paul Talbot Photographer: SeongJoon Cho/Bloomberg What does it actually take for business strategy and marketing strategy to get along? Why do the two so often seem estranged, careening toward irreconcilable differences? Even in an organization focused on weaving business strategy and marketing strategy together, the relationship can …

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