Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Originally posted on GoogleAnalyticsSolution.com on April 28, 2016 By  David Barney Your marketing strategy isn’t single channel so why should your measurement practices be? Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing …

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