Why Content Strategists Take Social Shares Seriously (And You Should Too)
Originally Published on Contently.com on May 15, 2017 By Kristen Poli I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.” This declaration usually comes from […]
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