Storytelling

When Will Content Marketing Count as Prestige Art?

Originally Published on Contently.com June 13, 2019 By Emily Gaudette The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example. […]

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What Two Drastically Different Leaders Taught Me About Building Trust

Originally Published on Contently.com on January 26, 2018 By Shane Snow I recently interviewed two leaders who have each influenced hundreds of millions of people. Over the course of two days, I spoke to Evernote CEO and former Google[x] executive Chris O’Neill, and General Stanley McChrystal, founder of McChrystal Group and the commander of U.S.

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