Hook your readers with something that reaches their emotions. Show them you care and can solve their challenges, concerns, and worries. Ask a question, state a fact, get your reader interested. Something like The Top 10 Free Attractions in San Francisco is certainly better than What to Do in San Francisco.
Use only a few sentences in your intro.
If your post is long, make your intro shorter. Let your readers get to the heart of your article quickly. Give them easy-to-read quick tips.
Editor-In-Chief of Prime Time Living Magazine
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