Originally published Inc.com on Nov 10, 2015 By Larry Kim
Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist.
One critical element in brand building (not the only one, of course but one of the most important) is design.
As noted by Harvard Business Review, the convergence of brand and design are more important today than ever before. You don’t have to look any further than the likes of Apple and Tesla for proof.
From Fortune 500 companies to personal brands, it all starts with a logo. Would the Nike brand be as powerful without its signature “Swoosh” logo? What about Apple, with its iconic logo?
Size, shape, font, and other design-related details are factors in a great brand design, but color is critical–it even has the potential to affect conversion rate. See, certain colors generate certain feelings; choosing the wrong one can speak to your potential customers in ways you maybe hadn’t intended.
So just how does logo color influence the ways in which consumers view your brand? This infographic lays it all out for you:
Credit: Colourfast Printing
Just how important is it to get the color right? Nearly 85 percent of consumers cite color as the number one reason for buying a particular product!
Here are a few takeaways to keep in mind:
- Eighty percent of people believe that color increases brand recognition.
- Colors are associated with different feelings. Blue, for example, conveys strength, honesty, calm, and trust. Red, on the other hand, is all about boldness, love, excitement, and energy.
- The top brands turn to a variety of colors for their logo and other branding material. Facebook is blue, Coca-Cola is red, McDonald’s is yellow, Starbucks is green, Sony is black, Yahoo is purple, and so on.