Leveraging Your Presence on Social Media to Benefit Public Relations (Infographic)

Stop me if you’ve heard this one before, but are you ones of those hard working PR agents who keeping pumping out high quality press releases and you’re waiting for some press coverage? Yeah, I thought so. It’s time to stop waiting for someone else to cover you or your business.
In today’s world of social media, you can share your own stories online and build your own following of readers. I’ll show you how to integrate your social media with your public relations and even throw in a bonus infographic that will help you truly understand the secrets of social media.
2 Ways to Use Social Media For Public Relations
1. Share Your Press Releases on Social
Since most journalists find their stories on sites like Twitter and Facebook, instead of sending your press release to their inbox, share it on your social media profiles and meet them where they are. Include things like infographics or a video with your press release on social media to make it more attractive to readers and journalists alike.
2. Ask Executives to Publish
Very few CEOs engage with others on social media platforms like LinkedIn. This is a huge opportunity. Whether it’s sharing content from your company’s blog, or simply posting an update, active CEOs build trust with stakeholders.
When creating blogs with On Blast Blog, I always stress the importance of promoting your content on social media. Who better to do that than the boss?
Merging PR and Social Media (Infographic)
To help you better navigate social media as a public relations professional, this infographic shows you the secrets of today’s major platforms. Let us know how it helps you in the comments below!
Infographics courtesy of ONBLASTBLOG.com
Author: Matt Banner