Originally published on PIXLEE.com By Kyle Wong
Pixlee’s mission is to create authentic relationships between people and brands. Over the past few years, we’ve built technology that helps companies use authentic customer stories across their website, email, social media platforms, and other marketing channels.
Today, I’m happy to share the launch of our new Social CRM, built to help brands discover, engage, and measure relationships with their most passionate customers and influencers.
User-generated content is more than a customer photo or video. Behind every photo is a passionate customer. Nothing says, “I love your brand,” more than someone who takes a photo of your product and shares it with their friends.
In today’s social media-driven world, each consumer is his or her own media company. Customer loyalty is a brand’s greatest asset to reach new audiences and to generate brand awareness. Pixlee helps brands leverage these real customer endorsements.
- For CMOs and marketing leaders, Pixlee’s new Social CRM gives brands a new way to quantify the value of word-of-mouth marketing and to build 1:1 relationships at scale. For those brands that do not know which of their customers are most influential, Social CRM helps to identify which customers influence the most sales and engagement.
- For social media marketers and digital marketers, community management and influencer marketing programs has been simplified. Pixlee’s Social CRM replaces tedious spreadsheets and manual reporting and measurement. Marketers can identify, reach out to, and manage emerging brand influencers all in one platform.
But here’s the best part. Pixlee’s new Social CRM is now available to all Pixlee customers and is already integrated into our platform. Today’s consumers expect the brands they love to be authentic. Pixlee’s new Social CRM makes that easier for brands than ever before.
Founder and CEO @ Pixlee. Forbes contributor, Brooklyn native, Stanford alum, & avid runner.