Alexa Ranking and Why It's Important

Originally published on Stevenkrohn.com on June 23, 2016 By Steve Krohn

Alexa Ranking refers to the measurement and ranking of the popularity of a website. The number is based on the results of a direct comparison of your website with other websites. It measures the number of total visitors and the pages viewed on every visit to the site. Websites are ranked based on the browsing behavior of people in the Global Data panel, which acts as a sample of all Internet users.
Alexa is based on the traffic data collected from the Global Data panel over three month intervals. The ranking is updated daily using the data that is collected from millions of users who have installed the Alexa toolbar. Basically, Alexa is a ranking system for websites. It is determined by the total number of visitors to a site and the number of pages viewed by each visitor.
The ranking is an important tool in the world of blogging as it continues to gain popularity with bloggers. Some websites such as SEO Insights, Website Value and Rank Checker will list the Alexa rank of the websites they evaluate.
Monetizing Your Ranking
Alexa ranking is used to determine advertising prices. Higher rankings equate to higher advertising revenue generated by a website. Conversely, the ranking helps advertisers avoid displaying their ads on a website that has low traffic numbers. Obviously, advertisers want to be seen on websites that attract as much traffic as possible.
It is important to understand that the more traffic a website attracts, the higher its Alexa ranking will be. Thus, by utilizing the ranking, advertising price points can be set more effectively for web sites or blogs.
Web developers should be charging higher prices for websites that have a higher Alexa ranking When the ranking is higher you know that the website is active and has more online traffic compared to other sites. Website buyers will consider the rank to determine the price they are willing to pay for a site.
When the ranking is lower, expect to sell that website at a significantly lower price. On the other hand, if the rank is higher, you are justified in asking for higher prices for your site. . So, if you have a commercial website, the ranking from Alexa is obviously important. By the way, it is also important to Google and to your competition.
Alexa ranking offers web developers valuable information and data regarding the viability of their websites. By using the tool, you will have a clear understanding of whether your website is viable in a particular market. Knowing this, you can take steps to ensure that. You will want to take action to increase your Google ranking and, subsequently, your Alexa rank. Your ranking will help you understand how to ensure that your website continues to be impressive and relevant.
When the ranking of your site is higher, it tells advertising partners and other web developers that your website has potential. It lets them know that this is a valuable site, one in which they should invest more advertising dollars. Simply put, websites with high Alexa rankings will attract more advertising revenue thus increasing your bottom line.
Conclusion
Alexa rank is an important tool that provides many benefits to a website owner. Benefits could include the increased value of your website, a higher Google ranking, help in growing your bottom line revenue, generating more interest in your web site and more. This tool also gives the commercial website developer the authority to determine the price of ads that will be attached to their websites.
The importance of content, content and more content, cannot be overstated. You should be very consistent in creating and publishing relevant content on your website. This will do nothing but improve your Alexa ranking and your Google ranking.
If you own a website, remember how important it can be to improve the Alexa ranking. You will also be more aware of your competition by monitoring their ranking while helping to drive traffic to your website. Although Alexa rank is disputed by some in the industry, it remains one of the best tools to determine the visibility of your website.

About Steve Krohn
A highly respected online marketing consultant and social media influencer. He is the founder of Krohn Media, a boutique digital marketing agency that specializes in online traffic generation.