You may have heard the term “digital marketing” thrown around enough to know that it’s an important aspect of conducting business nowadays, but what exactly is it?
Simply put, it means marketing through digital channels such as email, blogs, social networks, search engines, etc.
If you’ve been wondering why exactly is it more effective than traditional marketing, you’ve come to the right place to gain more insight.
Here are key reasons to keep in mind.
Reason #1: It brings your business to the place where potential and current customers spend most of their time.
As of 2019, there are 7.7 billion inhabitants of this planet. Of that, nearly 4.4 billion are active online users. Furthermore, according to Technology Review, the average American spends 24 hours online a week average American spends 24 hours online a week. American spends 24 hours online a week. These numbers tell us that the online audience is a colossal potential customer base.
Reason #2: It provides growth opportunities for businesses, regardless of how big or small they are.
The beauty of digital marketing is that it offers a variety of strategies that savvy marketers and business owners can tailor specifically to the company’s size and needs.
For example, a small business just establishing itself online might use more social media marketing strategies to build an audience and brand identity. Meanwhile, a business that’s already established on social media and has its own website might focus on content marketing or email marketing instead.
Reason #3: It’s more effective than traditional marketing.
Print, radio, TV and magazine ads, telemarketing, direct mail, and billboards as forms of traditional marketing are all costly. Also, the number of people you reach are oftentimes limited by the size of your budget.
On the other hand, since there’s an assortment of platforms and tools to choose from, crafting a digital marketing strategy on a budget is quite feasible.
Reason # 4: It’s a form of marketing that delivers clear results.
With built-in analytics on virtually every platform, it’s much easier to see what works and make adjustments to strategies in a responsive way that saves time and money in the long run.
Now that you’ve gained more clarity on why digital marketing is important for businesses in this day and age check out this infographic by SERPwatch and find out which digital marketing trends will be coming into play this 2019.
Infographic URL: https://serpwatch.io/blog/