Benefits of Social Media

Originally published on KC SOCIAL MEDIA MANAGEMENT.

Do you want to use social media to reach a new audience? Do you want to increase positive sentiment about your brand? Do you want to generate leads?
Establishing your objective right at the beginning is the most crucial part of the process as it will dictate how we measure our performance, the strategy we implement and, ultimately the success of your social media marketing. If you’re unsure of your objectives – and you’re not alone – then we can help guide you.
We know from experience which platforms and activities will best support your company goals and will put a totally bespoke strategy and activities programme together for you. They will consider which platforms are right for you, which influencers we need to connect with and the type of content we need to promote.
The main benefit of our approach when it comes down to the tactical level is that we will never lose sight of your objective; it is always forefront of mind in everything that we do, ensuring that activity is never carried out for activity’s sake. Every comment we post, every piece of content we promote, every conversation we partake in and every influencer we reach out to works towards what you want to achieve.
If used wisely, social media can be a powerful business tool. Some other opportunities and benefits of social media can include:
Revenue
The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise in social media, the ads can either link back to your business’ social media page and to your website.
Brand development
Using social media allows your customers to connect and interact with your business on a more personal level. If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.
Attracting customers
Social media can be a great way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways. Once you have a good following you can focus on more personalised social media campaigns to encourage them to stay.
Research
Social media profiles are a great platform for seeing what your competitors are doing.
Networking
Networking can be a valuable way to exchange ideas with like-minded people to improve the way you do business.
Recruitment
Some organisations use social media to advertise vacant positions. Job networking sites like LinkedIn are dedicated to the job market and can help you use networks to attract skilled people.
Search-engine discover-ability
Your website’s ranking in the search results of various search engines can sometimes be affected by the size and influence of your social network. As your social following grows, your visibility in search engines may also increase.