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Moana Liva

The Story Behind LinkedIn’s New Publishing Platform

Coding, Linkedin, Marketing /

Originally published on LinkedIn Engineering Blog on September 8, 2016 By Jake Dejno LinkedIn is more than a means of making professional connections or finding a job—it’s also a vibrant community where members can share news, insights, and recommendations related to their working lives. For this reason, our publishing platform, which allows members to create […]

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Pokémon GO: A Unique Case Study in Marketing

Advertising, Business, Marketing /

Originally published on SOCIALMAN.net on September 5, 2016 Besides investors shaking their heads, regretting not buying those Nintendo stock bonds before Pokémon GO was announced, what other results do we see from Pokémon GO, an augmented-reality app that marries wide-spread nostalgia with the fun of a novel virtual reality game? This app has conquered users

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