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3 ways “Facebook Reactions” will change everything forever

Branding, Facebook, Marketing /

Originally published on Linkedin.com on Feb 12, 2016 By Benjamin Cornic It’s about to go live! Make no mistake: this “cute” addition to the “Like” button will impact your business and force you to rewrite your social strategy. Here’s why: Engagement will be much more precise and encompass tonality (positive / negative). A lot of […]

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Don't Go the Way of the Hydrogen-Fueled Engine…

Business, Leadership, Marketing /

Originally published on Entrepeneur.com on Dec 16, 2015 By Martin Zwilling Great technology leads to innovative solutions that are possible, but not necessarily great businesses. Rube Goldberg illustrated this principle many years ago in cartoons, but I still find inventors that are creating solutions today looking for a problem. In addition, every solution has to

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