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5 Tips for Writing Effective Meta Descriptions (and why they matter)

Marketing, Optimization, profile strength /

Originally published on New Media Campaigns.com on March 7, 2102 By Claire Atwell Think back to the last time you picked up a book at a bookstore or the library. Chances are, you took a moment to flip it over and read the back cover before deciding whether or not it was worthwhile. Meta descriptions, found […]

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Meta Description Magic: Think Less about SEO & More about Click-Throughs

Marketing, SEO, Websites /

Originally published on Kissmetrics Blog.com By Kristi Hines The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look

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