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10 Video Tactics That Marketers Should Borrow From Media Companies

Originally published on Contently.com on June 19, 2019 by Emily Gaudette One of my favorite subreddits is r/YouTubeHaiku. On this discussion board, people curate and comment on videos that have have runtimes shorter than 14 seconds. There are uploads that last up to 30 seconds, but they’re referred to as video “poetry,” not video “haikus.” […]

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When Will Content Marketing Count as Prestige Art?

Originally Published on Contently.com June 13, 2019 By Emily Gaudette The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example.

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