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Pokémon GO: A Unique Case Study in Marketing

Originally published on SOCIALMAN.net on September 5, 2016 Besides investors shaking their heads, regretting not buying those Nintendo stock bonds before Pokémon GO was announced, what other results do we see from Pokémon GO, an augmented-reality app that marries wide-spread nostalgia with the fun of a novel virtual reality game? This app has conquered users […]

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The Most Effective Social Media Advertising Strategies for Content Marketers

Originally published on Socialnomics.net on July, 2016 By Sujain Thomas You will agree with me that the recent changes that happened to the search results pages of the biggest search engine – Google – have beclouded content organically. This effect is more on the competitive commercial searches. While this is the case, the paid search

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