Apple

Apple, Nike and The Art of Storytelling

Advertising, Apple, Marketing / Moana Liva

Originally published on Linkedin.com on September 8, 2016 By Cornelius McGrath September 7th, 2016. To some, just another Wednesday. To most, one of the most important days of the year. Yesterday was #iPhoneDay. “Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt […]

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Why Entrepreneurs Love Steve Jobs

Apple, Leadership, Marketing / sluggerhostcb

Originally published on Entrepreneur on October 06, 2011 by Simon Sinek “Did you see the news?” said the text from my friend. “It’s so sad,” he continued. It is both rare and special to witness such a spontaneous outpouring of love and admiration for the passing of a CEO. The last time we saw similarly

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