Applications

35 Ways Social Media Marketing Improved In 2015 & How To Make The Most Of It In 2016

Originally published on Brafton.com on Dec 28, 2015 By Ben Silverman Throughout 2015, we’ve seen several major changes and improvements to the way we conduct business on social media. We’ve seen brand new networks rise, while others have fallen. We’ve watched popular networks pivot, and promising networks not take off as expected. This year’s social […]

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'Peach' is the Word – But Will the Latest Cool App Stick?

Originally published on Linkedin on January 09, 2016 By Andrew Hutchinson One of the key elements of social media success, from a platform perspective, is maintaining relevance. The equation’s pretty simple – keep providing the tools and functionality that people want, and they’ll stick around, but stop innovating and you run the risk of another

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