Branding

Doing well by doing good

Branding, Marketing, Wellness / sluggerhostcb

Originally published on RetailingToday.com on December 15, 2015 Cause marketing goes into high gear as consumers increasingly seek out brands whose values align with their own Two years ago when Jennifer Walsh started her line of grooming products — Pride & Glory — bearing the logos of major college teams, she knew she wanted to […]

Doing well by doing good Read More »

5 Keys to Marketing a Product Nobody Wants

Branding, Marketing / sluggerhostcb

Originally published Fadedradio.com on May 24, 2016 By Ben One of the most intense marketing challenges that exists, is effectively marketing products that no one wants. It is a frustrating, head-scratching, mentally exhausting proposition, and one that has ultimately made me a better marketer. What do I mean by “a product that nobody wants”? There

5 Keys to Marketing a Product Nobody Wants Read More »