Branding

The Quick Guide to Using Snapchat for Business in 2016

Originally published on Entrepreneur.com on February 22, 2016 By Sujan Patel Image credit: Reuters | Lucy Nicholson If you’re not already familiar with Snapchat, you should get acquainted. Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the […]

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How To Tell Your Brand Story On Social Media

Originally published on Forbes.com on Feb 22, 2016 By Alex Frias Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence

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