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How to create the right meta description

Originally published on yoast.com By Michiel Heijmans The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page […]

Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

Google, Marketing, Websites / Moana Liva

Originally published on ClickZ.com on April 27, 2016 By Adam Singer As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at Nielsen and Pierce Crosby, business development and experienced data analyst at StockTwits, we

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