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New Study Reveals Why Integrated Marketing Analytics Are Critical to Success in Enterprise Measurement

Google, Marketing, Websites / Moana Liva

Originally posted on GoogleAnalyticsSolutions.com on March 24, 2016 By Suzanne Mumford Marketers have an increasingly complicated job, with access to an unprecedented amount of customer insights and analytics tools. A new study from Forrester Consulting uncovers how successful organizations use marketing analytics tools to develop relevant customer experiences. Consumers expect to find what they want […]

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Spotlight on Analytics 360, part of the Google Analytics 360 Suite

Originally posted on GoogleAnalyticsSolutions.com on March 30, 2016 By Jocelyn Whittenburg The Google Analytics 360 Suite has launched, and we hope you’re are as excited as we are about everything it offers. Today we’d like to dive a little deeper into what the Analytics 360 Suite means for the Analytics 360 product specifically. For those