Improvement Archives - Page 4 of 40

Creating content that works

Originally published on Linkedin.com on October 22, 2015 By Nick Sladek Knowing your market is the first golden rule of marketing communications. Yet creating content that’s right for a specific audience needs to go one step further. Start by examining what it takes to make your customers want to buy from you. Think about what […]

Pulling Your Customers Through Great Storytelling

Content, Improvement, Marketing / sluggerhostcb

Originally published on Linkedin.com on March 10, 2016 By Cath Pascual Storytelling — stories or narratives shared that are meant to entertain, introduce values or to simply educate people. Storytelling can also serve as a reminder that words are powerful, listening is important and effective communication is a form of art. Brands nowadays are using this

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