Marketing

When Will Content Marketing Count as Prestige Art?

Originally Published on Contently.com June 13, 2019 By Emily Gaudette The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example. […]

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Why Data Storytelling Is Essential for the Modern PR Strategy

Originally published on Contently.com on July 10, 2019 By Amanda Milligan When looking at the most shared content on BuzzSumo that mentions “Spotify” in the headline in the last year, we see that an article about light-hearted Spotify data that earned 110k+ Facebook engagements. This media hit is sandwiched between two more traditional news pieces,

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