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Music

Arriving Now: Pandora’s Five-Star Listening Experience for Uber Drivers

Applications, Marketing, Music /

Originally published on Pandora.com on June 27, 2016 Pandora and Uber Are Simplifying Drivers’ Music Experience; Rider Availability Coming Soon Pandora (NYSE:P), the go-to music source for fans and artists, today announced it’s changing the way people enjoy music in their cars by partnering with Uber. Starting today, Pandora will be integrated directly within the […]

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In the Earbud Era, Sonic Branding Is Marketing's Biggest Missed Opportunity

Applications, Marketing, Music /

Originally published on Adweek.com on May 10, 2016 By Doug Sterne A Pandora vp looks at today’s audio renaissance A recent study found today’s consumers spend 4 hours a day with audio. Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling

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