SEO

Meta Description Magic: Think Less about SEO & More about Click-Throughs

Originally published on Kissmetrics Blog.com By Kristi Hines The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look […]

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How to create the right meta description

Originally published on yoast.com By Michiel Heijmans The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page