Social Media Marketing Archives - Page 11 of 45

How To Tell Your Brand Story On Social Media

Branding, Entrepreneur, Social Media Marketing / Moana Liva

Originally published on Forbes.com on Feb 22, 2016 By Alex Frias Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection with the consumer. The prevalence of social media today has driven an interest in leveraging the convergence […]

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Marketers Not Afraid To Enter 'The House Of Dark Social'

Originally published on CMO.com on Feb 14, 2016 By APAC Staff Many marketers focus their energy on how people share content through the social networks we can all see and access. However, a recent study from research agency RadiumOne suggests that what we can’t see is not only larger, it’s potentially far more important–if only