Social Media

Learn to leverage clever headlines involving power brands to generate buzzworthy content

Originally Published on blog.scoop.it on December 18, 2017 By Dan Steiner A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a problem for your reader. They should reduce pain and […]

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Getting started with content marketing: 3 different frameworks for SMBs to set the right expectations

Originally published on blog.scoop.it on December 21, 2017 By Guillaume Decugis So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required.

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