Web Development

Nine Google Ads hacks to improve your CTR and conversion rate

Originally Published on Searchenginewatch.com on 25 June 2019 By Himanshu Rauthan Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising. With global ad spend reaching an estimated $579 billion at the end of 2018 and […]

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Traffic forecasting: Predicting potential return from the 87% of buyers who start with search

Originally published on Searchenginewatch.com on January 14, 2019 By Emily Alford According to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than ever before on paid search, banner and outstream video ads, instream video ads, and

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