In the Earbud Era, Sonic Branding Is Marketing's Biggest Missed Opportunity

Originally published on Adweek.com on May 10, 2016 By Doug Sterne A Pandora vp looks at today’s audio renaissance A recent study found today’s consumers spend 4 hours a day with audio. Can you remember the last time you closed your eyes to hear a sound clearly? To ingest the soothing comfort of a babbling …

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