Pokémon GO: A Unique Case Study in Marketing

Originally published on SOCIALMAN.net on September 5, 2016 Besides investors shaking their heads, regretting not buying those Nintendo stock bonds before Pokémon GO was announced, what other results do we see from Pokémon GO, an augmented-reality app that marries wide-spread nostalgia with the fun of a novel virtual reality game? This app has conquered users …

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