Originally published on Pinterest for Business on October 28, 2014 By Vivian Chow.
Pinterest is a place where you can be known for what you do. We want businesses to stand out and help Pinners be more creative everyday. Establish your presence by creating boards that reflect your business values.
Boards are an important part of your identity on Pinterest and show what your business is all about. Your boards can tell a story beyond the products and services you offer.
Start by adding Pins to your boards around the inspiration behind your business—what made you start your company? What did you want to accomplish or do different? Add Pins around your values or show off the people and things that make your business special. Everything you add will help more and more people discover all the great things your business has to offer.
We found 10 businesses that have created boards to show off what makes them unique:
- Little Paper Planes, a San Francisco boutique all about building connections between artists, collectors and designers, created their moments board to reflect that bond
- Lotta Jansdotter, a prints designer for the home in Brooklyn goes behind the scenes to their inspiring creative studio where they design their prints
- You can find vintage, hand-crafted and bohemian styles on the At the Shop board and also in the Tavin store in Los Angeles
- Accommodating outdoor lovers, Topo Designs highlights bags, backpacks and apparel made right from Colorado
- Woods Cycle Country, a store carrying motor vehicles, offers the big city selection, but with a small town feel in New Braunfels, Texas
- The Texas Swim Academy inspires the next generation of swimmers using their Swimming: It’s a Lifestyle board
- Find handmade, all natural soaps at the Hannah Hill Farm in Kalamazoo, Michigan and even learn how to make soap and lotions from their board
- Therese Saint Clair brightens up its Color Palette with their stationary in Greenwich, CT
- Flora Grubb, the owner of a local floral store in San Francisco, shows Pinners how they can create their own gardens for the holidays
- Browse Endenver Furniture’s spin on modern, reclaimed furniture and see their custom made projects out of Austin, Texas
What are you waiting for? Go ahead and create your own board about your business.
— Vivian Chow, Pinning to Neighborhood gems in SF