What is a ‘Hub location’?

Originally published on Linkedin on April 16, 2015 By Kenneth Fax.

Community Free Wi-Fi markets to find both ‘hub locations’ and ‘merchant advertisers’.
http://bit.ly/CommunityBroadband
‘Merchant advertisers’ are pretty obvious. These are the local merchant businesses that you will sell advertising packages to and they won’t (in most cases) have to be a ‘hub location’.
But, what is a ‘Hub Location’?
‘Hub locations’ are the venues where we set up our Wi-Fi devices to create the ‘hot spots’ that establish Wi-Fi connectivity (free Wi-Fi) for people that are shopping or hanging out at that particular venue. These venues can be anywhere a significant number of people gather, congregate, or attend.
This includes sizable restaurants, lounges, stadiums, convention centers, auditoriums, churches, schools, etc. Again, anywhere a good volume of people congregate can potentially be a great place to establish a ‘hub location’.
The bigger the venue, the more interested area businesses will be in being a ‘merchant advertiser’ on that particular ‘hub location’ network.
Also keep in mind the ‘hub location’ can and will likely want to be a ‘merchant advertiser’ as well to reach their own audience.