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Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Google, Marketing, Media / By

Originally posted on GoogleAnalyticsSolution.com on April 28, 2016 By  David Barney Your marketing strategy isn’t single channel so why should your measurement practices be? Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing …

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How to Measure Engagement the Right Way

Content Marketing, Media, Web Design / By

Originally published on CONTENTMARKETINGINSTITUTE.COM on March 28, 2016 By Andrew Raso Editorial Strategy and Planning / Measurement and ROI The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it? But what, in all seriousness, does engagement actually mean? …

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