Reach New Customers and Boost Your SEO With a Quality Blog

Originally Published on on July 20, 2018 By Rachel McCollin

With today’s myriad of competing social media platforms and the various other novel ways to reach an audience, you might consider blogging to be a bit old-fashioned. But, according to HubSpot, businesses that blog receive, on average, 55% more site visitors than those that don’t! This makes blogs one of the most useful tools available when it comes to spreading awareness about your brand.

Additionally, a quality blog can help to improve your search engine optimization (SEO), which ultimately drives more visitors to your site and gives your brand an air of professionalism and reliability.

If that isn’t enough to convince you, perhaps this will: another perk of owning your own business is having control. A blog exists in your ecosystem, adding an extra layer of insulation if a search engine algorithm change doesn’t favor your site.

Ready to get started? Let’s review how creating compelling, educational blog content can drive visitors to your site and build brand loyalty.

Blogging to boost your SEO

Running a quality blog gives Google (and other search engines) content to analyze, increasing the likelihood that you’ll rank higher on relevant keywords. See the “Optimize Your Content” section of Google’s SEO Starter Guide for more detailed information about this practice.

Here’s one example of how you might create a blog post that’s valuable for your audience as well as your marketing efforts:

Since many users are often searching for information (like how to perform a particular task), you can try filling a knowledge gap by blogging about how to perform a specific task or service related to your field, whether it’s how to change a bike tire or perform emergency first aid.

By supplying readers with informative content, you’re giving search engines something to categorize you by while empowering your fans and customers. But, you don’t have to stop at writing a blog post. You’ll reap even more benefits by optimizing how it’s presented to visitors (and search engines) with Jetpack’s SEO tools. These generate XML sitemaps, improve meta descriptions, and cut down on load times.