Moana Liva, Author at SluggerHost.com

How to Measure Engagement the Right Way

Originally published on CONTENTMARKETINGINSTITUTE.COM on March 28, 2016 By Andrew Raso Editorial Strategy and Planning / Measurement and ROI The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it? But what, in all seriousness, does engagement actually mean? […]

Re-engage Audiences That Are Likely To Convert With Remarketing

Connecting People to Business, Google, Marketing / Moana Liva

Originally published on support.google.com Re-engage audiences that are likely to convert. A Remarketing Audience is a list of cookies or mobile advertising IDs that represent a set of users to which you want to show one or more targeted ads. You create Remarketing Audiences in Analytics based on user behavior, and then use those

Re-engage Audiences That Are Likely To Convert With Remarketing Read More »