Originally published on DigitalDebrief on April 22, 2016 By Krista Seiden Digital Analytics Google Analytics Testing Uncategorized If you’ve ever set out to A/B test a whole site redesign, you must have come across the question of ‘What do we do if the new site, that we’ve spent so much time and money on, doesn’t […]
Testing with a Rapid Optimization Plan Read More »
Originally posted on GoogleAnalyticsSolution.com on April 28, 2016 By David Barney Your marketing strategy isn’t single channel so why should your measurement practices be? Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing
Spotlight on Attribution 360, part of the Google Analytics 360 Suite Read More »
