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8 Trends that Will Help Marketers Win the Battle for Attention in 2016

Originally published on advertising.Pandora.com on January 6, 2016 As marketers across the nation pack away their tacky holiday sweaters and sweep up the last bits of New Year’s Eve confetti, they will redirect their attention from parties and celebrations, to executing on their 2016 marketing plans. In order to be successful in this next year, […]

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A Hostile Takeover of Smartphones? Life? (Video)

Originally published in The Huffington Post on September 16, 2015 By Scott MacFarland Photo Credit: Negativespace.com CC0 1.0 Universal (CC0 1.0) Public Domain Dedication Have you ever assessed your smartphone behavior? I mean, seriously, in your day-to-day activities, how often are you picking up your smartphone and capturing life with video? But wait… let me