Media

Digital Marketing In 2016: Trends, Tips and The New Role of Content

Originally published on Brafton.com on Nov 25, 2015 By Ben Silverman Content’s expanding role 2016 will see an increased need for organic, tailored, personal content Content is king, and it is expected to play an even bigger role in 2016 digital marketing. Developments in publishing, creative and targeting technology have made content creation increasingly accessible […]

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How to Please Google in a Post-Hummingbird World

Originally published on Blog.Hubspot.com on July 10, 2014 By Adam de Jong Everyone seems to know that quality content is the foundation of a strong organic online presence, but everyone can’t always agree on is what “quality content” actually means. The mystery is understandable, considering that the search landscape is in the midst of tremendous

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