Content Marketing Archives - Page 2 of 4

The Changing Role of the Social Content Marketer

Originally published on blogs.Adobe.com on April 4, 2016 By Heidi Besik With many of us finally starting to get a handle on social media and how to maximize its use, marketing has once again been turned on its head. The role of the social-media marketer is changing to focus less on day-to-day channel management and […]

6 Ways Content Marketing Will Change In 2016

Applications, Awareness, Content Marketing / Moana Liva

Originally published on iMediaConnection.com on Dec 1, 2015 By Yaniv Makover Even though content marketing is a relatively young discipline, significant changes have already taken place since its adoption in terms of how content is consumed by users. It wasn’t too many years ago when most online content was consumed on a publisher’s website from

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