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Content Marketing

Why Every Interaction Matters in the Experience Economy

Content Marketing, Improvement, Marketing /

Originally Published on Sprinklr on September 16, 2015 by Estebán Contreras Take a quick look at the apps on your phone and you’ll notice more than a few similarities. Whether they are productivity tools or mobile games, your favorite apps are likely well-designed, easy to use, and consistently effective. They just work. The best of […]

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HOW TO BOOST YOUR CONVERSION RATES WITH AN EFFECTIVE VALUE PROPOSITION: BEST PRACTICES W/ EXAMPLES

Business, Content Marketing, Marketing /

Originally published on TruConversion.com July 18, 2015, By TRUCONVERSION In part one of this two-part series, we have built upon the foundation: the basics of value proposition— what value proposition is (and what it’s not), the difference between value proposition and unique selling proposition, importance, boosters and the key elements of value proposition. We also managed

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