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ROI

Spotlight on Attribution 360, part of the Google Analytics 360 Suite

Google, Marketing, Media /

Originally posted on GoogleAnalyticsSolution.com on April 28, 2016 By  David Barney Your marketing strategy isn’t single channel so why should your measurement practices be? Looking at marketing performance one channel at a time no longer makes sense. In today’s complex, micro-moment, cross-screen landscape, the lines between marketing efforts are blurred. Traditional marketing and digital marketing […]

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5 Reasons Why You Should Add Live Chat Support To Your Website

Customer Service, Marketing, Websites /

Originally published on ARCANYS.com on September 2, 2014 By Frédéric Joye Have you ever been waiting for hours on the phone waiting for a customer representative to pick-up? How many of you gave up, frustrated? If you did not, how many of you then had an unpleasant conversation, when the representative finally answered? Have you

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