Storytelling

Pulling Your Customers Through Great Storytelling

Originally published on Linkedin.com on March 10, 2016 By Cath Pascual Storytelling — stories or narratives shared that are meant to entertain, introduce values or to simply educate people. Storytelling can also serve as a reminder that words are powerful, listening is important and effective communication is a form of art. Brands nowadays are using this […]

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How To Maximize Your Marketing Campaign Through Storytelling

Published in Forbes on September 14, 2015 By Jayson DeMers Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establish authority and credibility through frequent content publication. Consequently, people are beginning to ignore content that isn’t absolutely top-notch, just as they

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